It is important to listen to different styles of music. Even though you may have a favorite style, the best players in any style have influences which come from other styles. Don’t just listen to current players.
Go back and listen to the earlier players who invented and developed the sounds and techniques of the electric guitar, particularly Blues players such as BB King, Otis Rush, Buddy Guy, Gatemouth Brown, Magic Sam, Lightnin’ Hopkins, T-Bone Walker, Albert Collins, Debbie Davies, Peter Green, Stevie Ray Vaughan, Ronnie Earl and Robben Ford.
Some Rock players and bands to listen to are Jimi Hendrix (a major innovator), Eric Clapton, Lynyrd Skynyrd (featuring three guitars skillfully arranged), Jimmy Page (Led Zeppelin) Angus and Malcolm Young of ACDC, David Gilmour (Pink Floyd), Tony lommi (Black Sabbath) Nancy Wilson of Heart, Eddie Van Halen, Brian May (Queen), Mark Knopfler, Gary Moore, Lita Ford, Jennifer Batten, Steve Vai and Joe Satriani, and also James Hetfield and Kirk Hammett of Metallica.
For great rhythm ideas, listen to Funk players such as Prince, Leo Nocentelli (the Meters) Nile Rogers (Chic) and the various guitarists who have played with James Brown and Parliament/Funkadelic. For skillful use of effects, listen to Andy Summers of the Police and Edge from U2. For more complex playing listen to Jazz/Rock Fusion players like John Scofield, Frank Gambale, Larry Carlton and Scott Henderson. You could also go right back through the history of Jazz and find a wealth of great players, from Charlie Christian to Wes Montgomery.
When you are listening to albums, try to sing along with the solos and visualize which strings and frets you would play and the techniques you would use to achieve the sounds you are hearing. This helps you absorb the music and before long, it starts to come out in your own playing. It is also valuable to play along with albums, sometimes imitating what you are hearing and other times improvising. This is very good ear training and is also a lot of fun.